This is the same model, one picture taken in her "natural" state and one "post production." I grabbed the pictures from a video that shows the process models go through (hint: lots of Photoshop) to look the way they do. The tag at the end of the video reads, "No wonder our perception of beauty is distorted."I couldn't agree more. It comes as no surprise that girls get depressed when they see something fake, and unattainable, being promoted as a standard. This is all part of Dove's Campaign for Real Beauty. Check out their website, and the video, by clicking here.
On a professional note, I think the whole campaign is an excellent example of advertising being used to further a worthy cause while also promoting a brand.
I like Dove's campaign too, but at the same time, you have to remember they are selling beauty products. They are saying if you use their products you will somehow bring out your "natural" beauty... It's ironic. Companies like dove don't want people to be really natural. They want people to buy their beauty products to make them look better, because the way you "naturally" look is not OK.
ReplyDeleteJulieann,
ReplyDeleteThere's a bit of a difference between "natural beauty" and bad hygene. Really (in my view) if we were all the type of "natural" you described, none of us would use any beauty products (soap, toothpast, toothbrush, razor, wash cloth, etc.). We'd be a bunch of ugly mugs. Ugly, naked mugs.
So you're right, Dove doesn't want us to be totally natural...and I would hope none of us want to be.
I can definately see what you're saying. And please, everyone, brush your teeth! But here's an example. Dove says they are campaigning for real beauty. Use our dove tanning lotion to artificially darken your skin, and then you'll be a real beauty, just like all our "real people" models that are all a size 4-12. They also sell cellulite firming lotion. I read this on another blog: "If the point of the campaign really is that it is okay for women to come in all different sizes, then why would those women "celebrate" those very curves by slathering them up with lotion that purports reduce those curves?"
ReplyDeleteAnyway, Dave, that's my gripe with Dove's campagin.