It's official: Apple has decided to not renew their contract with NBC to sell their TV shows through the iTunes music store.
Their reasoning? (Via their official press release.)
Apple declined to pay more than double the wholesale price for each NBC TV episode, which would have resulted in the retail price to consumers increasing to $4.99 per episode from the current $1.99.
Sounds like NBC got cocky (which, I realize, is an ironic statement when Apple is on the other side of the equation). Are they going to use a different distribution model?
Someone thinks so. A comment from Digg: "So they're going back to torrents..."
In equally disturbing news, I won't be able to get my fourth season of The Office as soon as each episode airs. Well, there's $30 less bucks in lost revenue for NBC.
This upset me greatly, now what am I supposed to do all next summer while I wait for The Office Season 4 DVD to be released. Stupid NBC doesn't realize that the fact they are getting anyone to pay for their tv shows is a miracle when I could easily get it for free elsewhere. Aren't they in last place in the standings anyway? No wonder!
ReplyDelete"Sounds like NBC got cocky (which, I realize, is an ironic statement when Apple is on the other side of the equation)"
ReplyDeleteI would say ironic in that their (NBC) logo is a cock. A bird. A male bird especially a rooster. Just my thoughts
Michael - exactly.
ReplyDeleteMatt - I think it's a peacock, but that's all the more fitting.
ok a peacock. but a cock derivative or variation none the less. still in the cock family. often seen as the foolish rebellious bird at cock family reunions.
ReplyDeletewow--NBC must be run by fools.
ReplyDelete